B2Beyond Blog's Editorial Guidelines

Swati Chittodia - Conversion Rate Optimization Expert
Swati Chittodia
Conversion Rate Optimization Specialist
July 17, 2024

Welcome, and thank you for your interest in contributing to our website! We’re thrilled to have the opportunity to collaborate with talented writers and industry experts. To ensure a seamless and successful guest posting experience, please review the guidelines below. These guidelines will help you understand our expectations, the types of content we’re looking for, and the submission process.

Our Guest Blogging Principles

Quality and Relevance

  • High Standards: We hold all guest posts to high editorial standards. Your submission must be original, well-researched, and provide valuable insights to our audience.
  • Audience Fit: Content should be tailored to our readers, primarily marketers, business owners, and growth hackers. Ensure your topic is relevant and provides actionable takeaways.

No Guaranteed Placement

  • Editorial Discretion: While we value every pitch, publication is not guaranteed. Our editorial team reviews submissions based on fit, SEO potential, and relevance. We reserve the right to decline submissions that do not meet our criteria.

Exclusivity

  • Original Content: We do not accept posts that have been published elsewhere. If your submission is accepted, it will be published exclusively on our site.
  • No Republishing: You cannot republish the article on other platforms, including your own website, LinkedIn, Medium, etc.

Submission Process

How to Submit

  • Idea Submission: Submit your blog post idea via our submission form here.
  • Review and Feedback: If your pitch aligns with our content strategy and editorial calendar, we’ll reach out with feedback or acceptance.

What to Include

  • Author Bio: Provide a brief author bio (50-100 words) and a high-resolution photo.
  • Contact Information: Include your email and any relevant social media profiles.

Content Guidelines

What We Accept

  • Experiment/Analysis Posts: Share the results of a marketing experiment or data analysis. These posts should be detailed, include cited data, and provide actionable insights.
  • Canonical Posts: In-depth guides on specific topics, offering tactical advice supported by examples, quotes, and current data.

What We Do Not Accept

  • Previously Covered Topics: Check our site to avoid duplicating content.
  • Link-Building Schemes: Posts intended primarily for SEO purposes will be rejected.
  • Promotional Content: Avoid overtly promoting your company or products.
  • Offensive/Inaccurate Content: We do not accept content that is offensive, inaccurate, or overly critical.

Writing Style and Formatting

Tone and Style

  • Engaging and Informative: Write in a casual, yet professional tone. Aim to educate and engage without using jargon.
  • Data Attribution: Properly attribute all data, quotes, and external content. Ensure data is from the past two years.

Structure

  • Headings: Use H2, H3, and H4 tags to organize content.
  • Paragraphs: Keep paragraphs concise (no more than three sentences).
  • Lists: Utilize bulleted and numbered lists for clarity.
  • Introduction and Conclusion: Always include an introduction and a conclusion.

Visuals

  • Images: When using images, provide proper attribution. Example: “Image source” with a hyperlink to the source.
  • Infographics and Charts: Include original infographics or charts where applicable.

Editing Tools

  • Grammarly: Use Grammarly or Microsoft Word for spell checking.
  • Hemingway Editor: Use the Hemingway Editor to ensure readability and simplicity.

Editorial Policy

Editing Rights

  • Content Adaptation: We may edit your content for SEO, clarity, and accuracy. This includes adding calls-to-action and updating outdated information.
  • Promotional Use: We reserve the right to use your author photo across our social media channels and email newsletters.
  • Content Removal: We may remove the post from our blog at our discretion.

Promotion

  • Sharing: Once published, you’re encouraged to share the post with your network and link back to it from your own channels.

Final Tips

  • Research Thoroughly: Ensure your content is well-researched and backed by credible sources.
  • Engage the Audience: Write in a way that captures and retains the reader’s interest.
  • Provide Value: Focus on delivering actionable insights and valuable information that our audience can use.

We look forward to receiving your submissions and working together to provide our readers with insightful, high-quality content. Thank you for considering our platform for your guest post!

For any further questions or clarifications, please feel free to contact us at hi@b2beyond.in

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